Author: Lenka

IMPRESSIVE NETWORKING TIP FOR TWITTER

Imagine you are at a networking event, you’ve had a fun convo about something you saw on Twitter the other day and towards the end of the chat, the other person asks you for your Twitter handle so the two of you can connect. Now, you could do it the old-fashion way and spell it out for them. Or, you could let them add you via your QR code and look like a boss! Don’t know how to do that? Lemme teach you!

There are two ways to find your QR code:

  1. Swipe right and look at the bottom right corner.
  2. Go to your profile, click on the three dots (Android) or the wheel (iOS) and click on QR code.

Now, this QR code is going to appear and you show it to the other person for scanning.

Twitter QR code

How can they scan it? They have to also go to their QR code the same way you did, but if they want to add you, they have to click on the camera icon on the bottom of the screen or just swipe left. Now they see a camera and with that, they have to aim it at your QR code.

Once they do that, your profile is going to pop up like this and they can simply click follow.

Twitter QR profile

Smooth, right?

No more awkward typing of your handle, correcting any misspelling, browsing through all the other people Twitter suggests. This way you are going to impress the other person with your understanding of this cool Twiter feature and who knows, perhaps even teach them something new and you bet they are gonna remember you for that!

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Did you like this article? Let me know in the comments, so I know I should write more articles like this. And if you’d like to learn more cool tricks about Twitter, I wrote an e-book Twitter for Actors.

If you like watching videos, I publish a weekly show called Quick Social Media Tips for Actors, so make sure you subscribe and hit the notification bell so YouTube sends you a reminder that I published another video.

how to create instagram custom highlights

Instagram Highlights: A Creative Way to Showcast Your Best Stories

Stories are a format that’s hot at the moment. They are easy and fun to make, yet many people feel like they are not worth the invested time and effort, as they disappear in 24 hours. Instagram yet again found inspiration in Snapchat and took it a few steps further and introduced Highlights. Let’s talk about how you can use them creatively!

WHAT ARE HIGHLIGHTS

In case you don’t know what Highlights are, they can be found in your profile and serve to showcase some of your Stories. So if you want a particular story you created to last longer than 24 hours, you can save it to Highlights with a simple click on the circled heart in your story.

how to add your story to highlights

Do you want to add an older story to your Highlights? Since December 2017 you have the option to have your Stories privately archived, check if you have it turned on in the Story Settings.

turn on saving stories to archive

If you have done that, you can add your older stories from there.

add stories from archive

If you want to add even older Stories to your Highlights, you are going to have to upload it to your Stories again and click to be added to Highlights and let it run for 24 hours.
(In case you are wondering: I tried if I can delete it from Stories after adding it to Highlights, but unfortunately, that doesn’t work. It immediately disappears from Highlights as well.)

GETTING CREATIVE WITH HIGHLIGHTS

Now that we know how to add Stories to Highlights, let’s have a look at how can you use them in a creative way. When you have a look at my profile, you can see that I created several thematic Highlights and I created a graphic for each of them (not my idea, I saw other Instagrammers doing it, loved it, and created some in my brand colors and my signature design style).

thematic highlights

Based on what you share a lot of, create Highlights by topic: behind the scenes, audition looks, best of your cat, etc.

If you want to create similar graphics like I have, you can use my favorite Canva, Adobe Spark or Photoshop. You’ll need to create a graphic that is 1080 x 1920 px  (9:16) and you need to place your icons exactly in the middle.

canva story design

Then download them to your phone and upload them to your Stories. Then click to save them in Highlights and it will offer you to create a Highlight or add to an existing Highlight. You create a new one and use these designs as the cover image.

After you’ve done that, just simply start adding stories to the Highlights based on their topic. Simple and fun, huh? Lemme know what you think.

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Did you know I started sharing Quick Social Media Tips for Actors on my YouTube channel? Take a look and subscribe to get notified about new videos every Thursday.

get in gear brandprov

How to Keep Track of Your Brandprov with Online Tools & Social Media

Today I have two tips for keeping track of your brand. In the last ten days of 2017, #SMFAninjas took Facebook, Twitter, and other social media by storm working on their tools. One of the things they worked on is their brand and Brandprov. They answered many Brandprov questions, but what to do with all the questions and answers afterward? I use Canva and Pinterest to keep track of my brand and in this article, I’m going to show how I do that.

CANVA

Canva is my favorite free online tool for graphic design. I’m a visual creature, so I like to have a manual that consists of text and photos. Canva allows you to choose any format (I used the A4 format) and it has a wide selection of typefaces. You can add any color by using hex codes. You can also upload any pictures from your computer.
SMFA brandprov
Canva works in a drag-and-drop way, so anyone can learn to work with it easily. If you want to learn more about creating graphics, check out their Canva Design School.
My brand manual is still a work in progress, as is my brand, but having this manual helps me visualize my brand and to stay aligned with it. You can have a look at it here.

PINTEREST

Pinterest is a social media site where you can create public or secret thematic boards.
pinterest boards
I’ve created inspirational boards for my on-brand clothes that serve me as inspiration for shopping, so my closet becomes 100% on-brand over time.
on-brand fashion
Another board I have serves as an inspiration to create a home that would match my on-brand lifestyle. I also collect inspiration on how to decorate my current room that would help me live on-brand now.
on-brand interior design
Other two boards, I want to mention are my collection of coffee-themed memes and a Travel Bucket List that are both on-brand for me.
travel bucket list and coffee memes
Last board I’d like to talk about is my Mindset board where I have quotes mainly from Tony Robbins and Bonnie Gillespie. Now this board serves me as a place I go to read them over and over to help me remind myself of their meaning. This repetitive action makes it stick in my head as our brains are wired in a way that we need to see and hear something repetitively to really remember it.
inspirational quotes
Have you found this helpful? Share your brand manuals and boards with the community. Maybe your ideas inspire someone.
Would you like to learn more about using social media, content creation and building a fanbase? Check out my e-books Social Media for Actors and Twitter for Actors on SMFA-U.
twitter-lists

Smart Ways to Use Twitter Lists as an Actor

Twitter timeline can seem like such an overwhelming chaos that can put off many beginners. This is where lists come to rescue. Did you know that you can create private or public lists, where you can put users based on who they are or what they post? There are some smart ways you can use twitter lists to sort your tweets or to network like a pro. Let’s talk about that.

Twitter lists

Before you start creating a list, make sure you’ve selected private or public. Lists are automatically set as public, so be careful.

PRIVATE LISTS

Are great for sorting your tweets. You can create lists with specific people and browse their tweets in a more mindful way with a specific goal. Wanna catch up on some industry news? Curious what your target Casting Directors and Agencies are up to? Need to catch up with SMFA ninjas community? Having a specific goal in your mind will help you not waste hours on social media.

Recommended list ideas:

– SMFA ninjas
– Casting Directors
– Actors, Directors, Producers etc. (either together or separately, up to your preferences)
– Showbiz News
– Online Creators (that you learn from)

A cool trick with lists is also that you can put people in them even when you don’t follow them.

So if you are worried about following a lot of Casting Directors and looking desperate or like a stalker, you can just add them in your list and engage with them without following at first.

You can always follow them later when it feels right to take that next step. Make sure you sync it with your Show Bible.

PUBLIC LISTS
There is an unwritten rule on Twitter that public lists serve as a place where you recommend people you think other’s should follow. People can then go follow either the recommended users or a whole list. For example, I really want to recommend all the badass SMFA-U Profs as they all bring so much value to the community with their courses, so I created a public list. You can find more of my lists with recommended accounts here.

Another great use of public lists is to recommend the cast and crew of your project or film. Not only you’ll show who’s working on your project, but you’ll show appreciation to your cast and crew, as they might gain followers, fans or even get more work.

You can also use a public list as your portfolio, a list of projects you’ve worked on and want people to check out. Producers might appreciate this as you are helping with the project’s marketing by drawing attention to it on social media. Of course, make sure you align your actions with their marketing efforts. Are they actively tweeting information about the project? Then they are trying to make a buzz about the project and now is a great time to lend a helping hand.

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Did you like these tips? Make sure to let me know in the comments below and if you’d like to learn how to use social media like a ninja, check out my e-book Social Media for Actors on SMFA-U. Need to learn how to add people to lists? Click here to get to Twitter Help Center.

facebook vs. youtube how should you upload videos

Facebook vs. YouTube: How to share videos on Facebook

“I want to share my video on Facebook. Should I upload it directly or can I link it from YouTube?” is a question I often see actors ask. Facebook is heading in the direction of video-first platform, so it prefers native video over video linked from other websites, especially YouTube, who’s their direct competitor. Research by Quinly has even shown that native video on Facebook performs 10X better than linked video from YouTube.

Quintly Study of Facebook Interaction

Source: Forbes, Quintly

IF YOU ARE AN ACTOR

You just want to share your demo reel or a clip from a project you are acting in. In that case, it’s better to upload it directly to Facebook because you don’t need to worry about views and engagement splitting across platforms or losing video revenue like creators do.

Either upload your video on your Page or on your Personal profile. If you are uploading it to your Page do that through the Publishing Tools, which you can find in the menu of your Page. While uploading, always set it to Save as a Draft, so it doesn’t publish right away. Why? Sometimes FB/Internet connection is faster than you are in optimizing your video. This gives you the assurance you can edit it properly before posting. Especially subtitles are a good to add as a lot of people connect to FB via their phones and watch videos with the sound OFF.

If you are uploading it to your Personal profile, don’t forget to check privacy settings to Public otherwise when people share your video, it’s going to show up as Attachment Unavailable. You don’t want that.

IF YOU ARE A CREATOR

Another story is when you are a creator, you upload videos regularly and you monetize your videos on YouTube, which at the moment you can’t do on Facebook, you can do what creators do. They post a teaser, like the first 15-30s of the video, they upload it natively and they give people a call-to-action to watch the rest of the video on YouTube (and share the link in the post or in the comment). That way they are not losing on the revenue and the views on YouTube while getting enough exposure with a native video on Facebook.

Lilly IISuperwomanII Singh Facebook Page

Source: Facebook Page IISuperwomanII

One thing to keep in mind: Facebook is changing fast and in the future, it may be a more interesting place for sharing videos and making a living as a content creator. Recently Facebook introduced the Creator App, where you can gain knowledge, join the community of fellow creators and much more. Definitely, check it out.

Keep your eyes closely on the development and follow @SMforActors for all the relevant updates on social media.

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If you’d like to learn more about social media and how to make them work for you, invest in yourself by getting my e-book Social Media for Actors on SMFA-U.