Today, I have two tips for keeping track of your brand. One of the things actors–SMFA ninjas work on in GIGFTNT is their brand and Brandprov. But how to keep track of all the information and inspiration? I use Canva and Pinterest to keep track of my brand and in this article, I’m going to show how I do that.
Canva is my favorite free online tool for graphic design. I’m a visual creature, so I like to have a manual that consists of text and photos. Canva allows you to choose any format (I used the A4 format) and it has a wide selection of typefaces. You can add any color by using hex codes. You can also upload any pictures from your computer.
Canva works in a drag-and-drop way, so anyone can learn to work with it easily. If you want to learn more about creating graphics, check out their Canva Design School.
My brand manual is still a work in progress, as is my brand, but having this manual helps me visualize my brand and to stay aligned with it. You can have a look at it here.
Pinterest is a social media site where you can create public or secret thematic boards.
I’ve created inspirational boards for my on-brand clothes that serve me as inspiration for shopping, so my closet becomes 100% on-brand over time.
Another board I have serves as an inspiration to create a home that would match my on-brand lifestyle. I also collect inspiration on how to decorate my current room that would help me live on-brand now.
Other two boards, I want to mention are my collection of coffee-themed memes and a Travel Bucket List that are both on-brand for me.
Last board I’d like to talk about is my Mindset board where I have quotes mainly from Tony Robbins and Bonnie Gillespie. Now this board serves me as a place I go to read them over and over to help me remind myself of their meaning. This repetitive action makes it stick in my head as our brains are wired in a way that we need to see and hear something repetitively to really remember it.