Stories are a format that’s hot at the moment. They are easy and fun to make, yet many people feel like they are not worth the invested time and effort, as they disappear in 24 hours. Instagram yet again found inspiration in Snapchat and took it a few steps further and introduced Highlights. Let’s talk about how you can use them creatively!
WHAT ARE HIGHLIGHTS
In case you don’t know what Highlights are, they can be found in your profile and serve to showcase some of your Stories. So if you want a particular story you created to last longer than 24 hours, you can save it to Highlights with a simple click on the circled heart in your story.
Do you want to add an older story to your Highlights? Since December 2017 you have the option to have your Stories privately archived, check if you have it turned on in the Story Settings.
If you have done that, you can add your older stories from there.
If you want to add even older Stories to your Highlights, you are going to have to upload it to your Stories again and click to be added to Highlights and let it run for 24 hours.
(In case you are wondering: I tried if I can delete it from Stories after adding it to Highlights, but unfortunately, that doesn’t work. It immediately disappears from Highlights as well.)
GETTING CREATIVE WITH HIGHLIGHTS
Now that we know how to add Stories to Highlights, let’s have a look at how can you use them in a creative way. When you have a look at my profile, you can see that I created several thematic Highlights and I created a graphic for each of them (not my idea, I saw other Instagrammers doing it, loved it, and created some in my brand colors and my signature design style).
Based on what you share a lot of, create Highlights by topic: behind the scenes, audition looks, best of your cat, etc.
If you want to create similar graphics like I have, you can use my favorite Canva, Adobe Spark or Photoshop. You’ll need to create a graphic that is 1080 x 1920 px (9:16) and you need to place your icons exactly in the middle.
Then download them to your phone and upload them to your Stories. Then click to save them in Highlights and it will offer you to create a Highlight or add to an existing Highlight. You create a new one and use these designs as the cover image.
After you’ve done that, just simply start adding stories to the Highlights based on their topic. Simple and fun, huh? Lemme know what you think.
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