What jobs can you do in online marketing?
Online marketing is a perfect area in which actors can find survival jobs. Why? It’s flexible, can be done from anywhere at any time. Also, there are many companies and digital agencies looking for flexible and creative people.
Can you manage Facebook pages or groups, YouTube channels, Instagram, Twitter, LinkedIn, or Pinterest profiles? You can get hired by a company or a digital agency to manage their client’s profiles. Search for Social Media Management or Community Management jobs.
Do you enjoy working with spreadsheets or documents and are super organized? Many companies or freelancers look for virtual assistants to help them out with the administration.
Product description, video scripts, captions, website copy, slogans and claims, bios and profile descriptions, all of this needs a creative mind behind it. If writing is your skill, you might be able to put it to use in this job. Check out SMFA ninja and SMFA-U Prof Quincy Cho and her awesome copywriting business as a great example.
They say this is the job of the future in the area of online marketing. Do you have the ability to think analytically, can sort out numbers and data into reports, that would help companies make better business decisions? This might be the right gig for you.
Do you understand how search engines work, can analyze keywords, do link building, correct HTML & CSS codes and such? SEO Specialists very sought after.
Can you code or optimize WordPress templates? Great! You can work with digital agencies and companies as their in-house coder, or you can freelance and offer your services, which will give you even more freedom.
Companies need logos, wireframes, ads graphics, social media graphics and much more. Graphic design is one of the most sought-after skills in online marketing, not to mention amongst the best-paid jobs.
Are you good at photography, filming and editing videos, writing blog posts or creating simple graphics? Companies or agencies need creatives full of ideas both for one-off or regular gigs.
Influencer marketing is a current trend because brands realize that people’s shopping habits have changed thanks to the Internet. People want to read or watch a review and hear recommendations from other people. So brands hire people with an online presence to review their products.
Do you have a talent for business? Companies are constantly hunting for great salespeople and are often willing to negotiate flexible hours allowing you to work from home, run off to auditions and organize work so it suits your needs as long as you are delivering results.
Do you understand emailing services and CRM systems? These skills are very sought after because e-mail is still among the best marketing channels. The best thing is that many tasks can be automatized, allowing you for a lot of freedom to do work when it suits you.
Can you create Facebook, Instagram, Twitter or Pinterest ads and you know how to work with Google AdWords? These skills are highly sought after by companies with products or services. Search for Ads Manager jobs.
Now, from my personal experience, it’s really useful to have a general knowledge of online marketing and a mix of skills even though you may specialize in a particular area.
If you have a user-level knowledge of social media and would like to do it professionally, consider getting a day job in a junior position at a digital agency. This is going to be the best learning experience as agencies often need universal soldiers, so you’ll get to do a bit of everything (at least according to my experience, can’t speak for all agencies).
Even though you can often work from home, it’s really good to go to the office as well, because working in a team is incredibly valuable. You can teach each other a lot and it will make you grow faster than being on your own all the time.
Check out Digital Agencies Network to find one the where you live: https://digitalagencynetwork.com/agencies/
Another option is to look for junior positions in the marketing departments of companies. Perhaps your work won’t be as colorful as in a digital agency, but you can still learn a lot by working for a single brand.
Did you know that many solopreneurs are looking to outsource some parts of their business? You could manage their inboxes, take care of their communities, prepare social media content, etc.
The upside of these sites is that if you are just starting out and need to get your first clients and references, you might get ones here. Set up daily e-mail digests to cut down on the time spent on that. The downside of these sites is a high competition rate and clients often look at the price and take the lowest.
Here is where all your SMFA ninja training pays off. Just like you create a Show Bible, you can create a list of companies you’d like to work for and approach them directly. Either responding to their job offers or just reach out with an offer of your own. Often companies hire even when they don’t advertise that.